Behind the Scenes: An Exclusive Look into Our Inspiration Found in Utopia


As a brand constantly in awe of nature's beauty, it was surrounded by the crystalline waters of the Mediterranean and exquisite nature, where Utopia was born on the island of Formentera. The magnificent site of renewal was also the location of where we shot our latest campaign.


As our palette continues to be inspired by the earth, our newest collection brings the color of Mocha to the line. The color represents the foundation of life, unspoiled nature and stability. 

We discovered a private villa on the island where the design was influenced by the desert and where the hues, woven with mocha, matched our collection exquisitely.


Furthermore, our newest design within the collection was inspired by a unique and extraordinary plant found within the Sea surrounding us: Posidonia.

The particular seagrass, "Posidonia" is considered the "lungs of the Mediterranean" as this one plant is the most important source of oxygen for it's coastal waterways. It also provides stability to seabeds, a foundation to encourage rich, sedimentary deposits, and acts as one of the largest carbon sinks to absorb CO2 from the atmosphere. Additionally, it can only grow in clean and unpolluted waters. 



The chic Posidonia top is our first underwire swim within the line. The balconette style features a cleavage enhancing cup that creates a beautiful shape and sleek silhouette. With great attention to detail, the fabric of the cups has side overlap panels, adding exquisite texture while not taking away from a natural shape.  This new staple piece has thin, adjustable straps and a custom gun-metal clasp in the back.

The Posidonia bottom features a high hip-hugger V-cut bottom that can be worn mid or high-rise. Its non-cutting elastic ensures the smoothest fit while its seamless look perfectly compliments the Posidonia top showcasing the minimalist and cheeky design.





Combined with our highest quality and luxurious fabrics, this swim is sure to inspire wanderlust, connecting with nature and a timeless style to add to your collection.

Chasing after our own wanderlust, a trek from the main beach of Playa de Migjorn, brought us to the idyllic setting in the perfectly formed cove of Calo Des Mort.


The crystal clear, calm water surrounded by stone, a stretch of sand and fishermen's huts became the perfect backdrop to capture the natural state of Utopia that highlights our newest collection.


The amazing gradation of color, from the reddish rocks to the various hues of blue add extraordinary inspiration to each photo taken.



As a brand, we will forever be inspired by nature. With so much of the earth to see, who knows where our next campaign will take us?

 

Models | Delmi Vieira & Sophia S.

Photographer | Susan Buth

Makeup | Ljb Makeup by Lauren Buckley

Hair | Faye Browne Hair

Location | Calo des Mort, Formentera

Private Residence | Villa Mayc


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